Audit your PPC ads

Predict the profitability of your Google Ads or Facebook Advertising PPC campaigns with the WLDM audit process. Our data-driven audit process can accurately predict the profitability of your PPC campaign, and the steps you can take to eliminate lost potential.

WHY IT'S DYNAMITE

Predict the profitability of your PPC advertising campaigns with the WLDM audit process.

For most Founders and CMOs, advertising is part science and part art form. But as the global marketplace adjusts to the economic challenges of COVID-19, profitable edges are harder than ever to acquire.

What if you could remove the guesswork and pivot quickly to making more sales online?

White Light Digital Marketing has been at the forefront of advertising strategies that are helping businesses to not just survive, but thrive through times of economic pressure. In a time when smart business is more important than ever before, our data-driven audit process can accurately predict the profitability of your PPC campaign, and the steps you can take to eliminate lost potential.

Customers Pain Points and Benefits

A data-driven audit process that pinpoints where you’re losing money, and illustrates exactly how to improve your ROI.

Too often, we see businesses pouring money into their advertising campaigns without a clear idea of what their ROI should—or could—be. You wouldn’t buy an investment property without calculating its potential profitability, why should your PPC campaign be any different? 

Our PPC audit strategy is 100% data-driven. We undertake an expert analysis of your Google Ads or Facebook Advertising campaign, and use this information to not just predict your potential ROI, but provide clear, actionable insights into how this can be achieved.

Case studies and testimonials

Google estimates that a business generally makes an average of $2 in revenue for every $1 they spend on Google Ads. We say that’s nowhere near good enough. 

95% of clients come to us with poorly structured campaigns that are losing them valuable ROI. Accounts are often in ‘set-and-forget’ mode, where results may be consistent, but are failing to take advantage of potential growth opportunities. That’s where we come in.

Our audit process is underpinned by extensive research and data analysis—and the results speak for themselves.

Clients we've worked with

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What our clients are saying

Breakdown of what you get

Our exclusive Dynamite Deal: 

We’re offering an exclusive Dynamite Deal of 50% off on our two audit services. Normally priced at $500USD, we’ll undertake our full audit process for just $250USD. 

Our data-driven process: 

Starting with a 30-minute kick-off call, we’ll work with you to unpack your business objectives, audiences, current marketing strategies and goals. 

Using our tried and tested audit process, we’ll then undertake a thorough analysis of your current Facebook or Google campaign, taking a fine-tooth comb to your current ROAS, campaign setup, content, performance and optimization strategy. 

In a 30-minute wrap-up call, you’ll be presented with a comprehensive report of our research findings and a detailed analysis of how—after implementing our key recommendations—your projected revenue can grow.

Google Ads Audit

$250

Save 50% (was $500)

Review
In a 30-minute kick off call, we’ll work to get an understanding of your:

  • Business objectives
  • Audiences 
  • Marketing Strategies
  • Goals


Research
Our team of experts will undertake a thorough analysis of your Google Ads campaign:

  • Conversion tracking
  • Campaign types
  • Shopping campaigns
  • Display campaigns
  • Language settings 
  • Bidding strategies
  • Ad rotation
  • Campaign structure
  • Search terms
  • Keyword match type
  • Search ads
  • Ad extensions
  • Negative keywords
  • Quality Score
  • Display campaigns
  • Display remarketing
  • Shopping ads
  • Video remarketing campaign
  • Campaign dimensions & demographics 


Recommendations
We’ll present you with a detailed report of our research findings, and run you through our recommendations in a 30-minute wrap-up call:

  • ROAS (Return On Ad Spend)
  • Do’s and Don’ts
  • Conclusion

Facebook Ads Audit

$250

Save 50% (was $500)

Review
In a 30-minute kick off call, we’ll work to get an understanding of your:

  • Business objectives
  • Audiences 
  • Marketing Strategies
  • Goals


Research
Our team of experts will undertake a thorough analysis of your Facebook Advertising campaign:

  • ROAS (Return On Ad Spend)
  • Audiences
  • Audience Insights
  • Ads
  • Content
  • Campaign setup
  • Pixel setup
  • Optimisation Strategy
  • Advanced Recommendations


Recommendations
We’ll present you with a detailed report of our research findings, and run you through our recommendations in a 30-minute wrap-up call:

  • ROAS 
  • Do’s and Don’ts
  • Conclusion

Onboarding Process and Turnaround Time

Once we receive your booking, a member of our audit team will get in touch within seven business days. You’ll need to grant us access to your Google Ad and/or Facebook Advertising account, so we can undertake the audit process. We’ll then jump on a 30-minute kick off call with your team, to understand your unique challenges and opportunities. Once we’ve completed the report, we’ll schedule time to discuss our findings and key recommendations for your campaign.

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